So, I clicked through in the email I wrote about in part one of this post and found that it takes you to a pretty well-done social dashboard. In one place, you get a better feel for what Starwood going for with their social presence. This is a good example of showing how you can pull all of your social properties together in one place to tell a bigger story. It's an easy addition to any social program and can have a big impact.

Sent from my iPhone

Just got an email from Starwood letting me know that there are more ways to stay connected with them. It's a good look at how the brand is pulling in diffent platforms all with a single purpose to keep me connected. Looks like they let you do some of the standard stuff - share photos, travel tups, etc - but likely the only ones I'll really use are the features that track my reservations and points. And, I'll give them a follow on Twitter because it's easy enough. If my previous experiences with Starwood are any indication, this is just another reason they'll stay at the top of my preferred list. (See part 2.)

(I have no client conflicts with Starwood that I am aware of.) Sent from my iPhone